There is a contest on Radio .It is about selecting a child Radio Jockey .The contest is open to children between 8and 13 .There are auditions on saturday and sunday .The entry to the competition is by sending a sms and taking a wrapper of Baal Prabha Chyavan prash to the venue to participate in the hunt . .so basically it is publicity gimmick of the company .The first few ads were adresssed to the parents but maybe the response was poor so some new ads are being aired .One ad has a mother bemoaning her annonymity and so she plans to feed Baal Prabha to her child and as he becomes famous she will be no longer be annonymous she will be the mother of the prodigy .I wonder if eating Chyavanprash can turn one into a genius .However it is a sale technique so even if there is exaggeration it is acceptable .The other ad has a child singing that her mother wants her to be a Doctor ,Father an engineer ,Grandpa an IAS etc etc but she is totally against all this as her ambition is to become a RJ.I find it offensive as it limits a child ,s ambition .With due respect to all the RJs (and I am quite fond of listeningto some of them )Iwould wish the children to consider all the options and not just the glamour of being a Baal Prabha RJ.