Shahrukh Khan has given up smoking on his 40th birthday .With the publicity given to his promise now he has to keep up his promise .It is a difficult thing to do indeed .As Mark Twain said "It is very easy to promise to give up smoking as I have done it a thousand times ."But maybe Shahrukh made his resolution public as under public gaze he will have pressure to keep his promise .It is strange that even after so much publicity against smoking it seems to be on rise .One of the explaination is that there are more tensions to endure and the other is that it is very glamorous to smoke .Both are probably true I wonder if it will help to paste the pictures of smokers 'soot blackened lungs at the cigratte vendor,s outlets ?Children can often be quite persuasive .Like at this Diwali there was considerably less pollution cause children boycotted fireworks .Maybe when these kids grow up seeing the black,mutilated lungs the incidence of smoking will be reduced .